LINCOLN INDUSTRIES UNVEILS NEVERBLUE TECHNOLOGY

LINCOLN, NE—Lincoln Industries is proud to introduce its newest innovation, NeverBlue^TM technology. As emissions regulations lead to an increase in engine exhaust temperatures and the resulting discoloration of chrome finishes, NeverBlue provides an effective solution to both meet emission regulations and prevent the “bluing” of highly cosmetic chrome.

The NeverBlue^TM technology is a combination of processes that prevents chrome finishes from discoloring at high temperatures. It is currently being used by Lincoln Industries’ OEM and aftermarket customers for the heavy-duty truck market. According to Darren Parker, Director of Truck Aftermarket at Lincoln Industries, NeverBlue technology gives its product line, Lincoln Chrome, a distinct advantage in the marketplace.

“No one else has this sophisticated or effective of a solution. Anyone who wants to preserve the quality of their stacks and keep their truck looking sharp can now turn to us for the answer. We already have the best looking stacks in the industry, and now we can make sure they stay that way even with higher exhaust temperatures,” said Parker.

Parker pointed to the company’s dedication to taking on the most difficult customer challenges as the primary motivation for creating NeverBlue technology. In this case, meeting customers’ needs meant finding an answer that many thought was impossible. But with the experience and history of innovation at Lincoln Industries, nothing would stop the team from finding the right solution.

While NeverBlue technology is currently utilized only in the truck market, it is being evaluated for other applications and is in early testing stages with some of the companies existing customers. The first technology of its kind, it will continue to rapidly expand into other areas at Lincoln Industries.

Lincoln Industries, founded in 1952, is the leading supplier of products requiring high performance metal finishing. The company serves many industries including power sports, heavy duty trucking, automotive and agriculture. Lincoln Industries launched thier aftermarket truck business in 2009 under the name Lincoln Chrome. To learn more about Lincoln Industries, visit the website at http://www.lincolnindustries.com/ or http://www.lincolnchrome.com/.

Another New Year

It is hard to believe that we are already a month into a new year. 2009 is now far behind us now, and we are very optimistic and excited about 2010. This year Lincoln Chrome is committed to continuing to providing the best possible customer service and highest quality product in the industry. We are focused on providing innovative solution and products to address the changing needs of our customers and the industry. And of course, as all of you know, we are planning to have some fun along the way.

Josh and I can’t wait to see you all as we travel this year’s truck show season. Lincoln Chrome is a proud sponsor of Pride and Polish this year, so be sure to look for us at all their truck show beauty contest. We look forward to sharing stories from the road and talking about all things chrome.

See you on the road,

Darren “Stacks” Parker

Happy Holidays From Lincoln, NE

Happy Holidays From Lincoln, NE

Josh and I would like to take a moment give a shout out to all our friends in the trucking industry to say “HAPPY HOLIDAYS.” 2009 was a tough year for the industry, but we wanted to take a moment to say thank you for hanging in there and making 2009 a great year. We are excited about 2010 and can’t wait to hit the ground running. Lincoln Chrome has some exciting, and innovative plans for the upcoming year, and although, there are going to be challenges I am confident 2010 will be a great year for our industry and we will have some fun along the way. We look forward to seeing you all at the upcoming shows. Be sure to stop by our both and visit with us a while.

Wishing you a great holiday season……KEEP ON TRUCKING!!!

Darren "Stacks" Parker

Hanging With Colt Ford

Last weekend, several members of the Lincoln Industries team had a chance to spend a little time with country music entertainer Colt Ford as he was touring the Mid-west. “Colt is a great friend of the trucking business,” said Darren Parker Director of Aftermarket Truck for Lincoln Chrome. “We had a blast hanging with Colt and the guys before the show, and, as always, Colts performance was amazing. It was great having him and his crew here in Lincoln,” said Parker. You can check out Colts music and tour at www.coltford.com.

Lincoln Chrome On Sirius Radio

Freewheelin' Addicted to chrome? Spend your paychecks on the shiny stuff? Spouse about to leave you? Call 888-8-ROAD-DO(G)! At noon, the Chrome Shop Mafia and Darren Parker of Lincoln Industries check in-Lincoln makes chrome for Harley Davidson as well as stacks, and Darren will tell you how it's made.