Welcome to the Lincoln Chrome Blog

Hello friends, over the 2 years the Lincoln Chrome team traveled to over 90 trucks shows across America. During those shows we had a chance to meet some great people who share our passion for chrome. Many of you have become great friends along the way, and in order to stay in touch with you throughout the year we decided to post this blog. Check back often as Josh, Katie and I will be updating the blog on where we are traveling, what is going on in the industry, and all other things chrome.

Sunday, January 31, 2010

LINCOLN INDUSTRIES UNVEILS NEVERBLUE TECHNOLOGY





LINCOLN, NE—Lincoln Industries is proud to introduce its newest innovation, NeverBlueTM technology. As emissions regulations lead to an increase in engine exhaust temperatures and the resulting discoloration of chrome finishes, NeverBlue provides an effective solution to both meet emission regulations and prevent the “bluing” of highly cosmetic chrome.


The NeverBlueTM technology is a combination of processes that prevents chrome finishes from discoloring at high temperatures. It is currently being used by Lincoln Industries’ OEM and aftermarket customers for the heavy-duty truck market. According to Darren Parker, Director of Truck Aftermarket at Lincoln Industries, NeverBlue technology gives its product line, Lincoln Chrome, a distinct advantage in the marketplace.


“No one else has this sophisticated or effective of a solution. Anyone who wants to preserve the quality of their stacks and keep their truck looking sharp can now turn to us for the answer. We already have the best looking stacks in the industry, and now we can make sure they stay that way even with higher exhaust temperatures,” said Parker.


Parker pointed to the company’s dedication to taking on the most difficult customer challenges as the primary motivation for creating NeverBlue technology. In this case, meeting customers’ needs meant finding an answer that many thought was impossible. But with the experience and history of innovation at Lincoln Industries, nothing would stop the team from finding the right solution.

While NeverBlue technology is currently utilized only in the truck market, it is being evaluated for other applications and is in early testing stages with some of the companies existing customers. The first technology of its kind, it will continue to rapidly expand into other areas at Lincoln Industries.


Lincoln Industries, founded in 1952, is the leading supplier of products requiring high performance metal finishing. The company serves many industries including power sports, heavy duty trucking, automotive and agriculture. Lincoln Industries launched thier aftermarket truck business in 2009 under the name Lincoln Chrome. To learn more about Lincoln Industries, visit the website at http://www.lincolnindustries.com/ or http://www.lincolnchrome.com/.

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